South America
Brazil — cultural profile
Brazilian culture pairs collectivism (individualism 38) with high power distance (69), high uncertainty avoidance (76), and indulgence (59). Warmth, flexibility (jeitinho), and personal relationship are the everyday tools that make institutions work.
Hofstede scores
- Individualism38/100
- Power distance69/100
- Uncertainty avoidance76/100
- Long-term orientation44/100
- Indulgence59/100
- Masculinity49/100
Cultural traits
- Personal relationship unlocks systems (jeitinho)
- Warmth and physical closeness are default
- Family and friend loyalty is decisive
- Optimism sits alongside real inequality
Work style
Relational, flexible, hierarchical. Who you know shapes what you can do.
Communication style
Warm and expressive. Directness without warmth reads as aggression.
Decision-making
Seniority decides, but the room is consulted with care.
Typical archetype
The Spontaneous Explorer
Lives in the present, trusts the unexpected.
Read the full archetype →